The 27th edition of Eurocarne, the international trade show dedicated to the short meat chain, will be held in conjunction with Fieragricola for the first time. The event, scheduled to take place at Veronafiere from 31 January to 3 February 2018, will aim to strengthen the synergy between the breeding segment and the short meat chain, thus reaching end consumers and re-launching consumption in a sector worth more than 30 billion euros, about 15% of the turnover of the agri-food industry.
Eurocarne is changing its format and introducing new features to meet new market needs and offer its customers a top-level event that brings together all the key players in the short meat chain: breeders, slaughterers, processors, distributors and consumers. All this, without neglecting the short meat chain, one of the new features of the 2018 edition.
This morning, the event was presented at the livestock farming cooperative La Torre in Isola della Scala, a long-established beef producer (founded in 1966 and which now breeds 7,000 heads of cattle a year), which has successfully diversified and embraced a multi-functional agricultural model.
'The partnership with Fieragricola, a long-standing event organised by Veronafiere, dedicated to the primary sector and now at its 113th edition – explained Claudio Valente, vice-president of Veronafiere – further strengthens the role of the livestock farming sector, which back in 2014 had already begun to put in place its re-positioning and re-launching strategy. Many points of contact, ranging from different types of breeding farms to the short meat chain, exist to meet the new needs of consumers, who are increasingly demanding sustainable products, respect for animal wellbeing, high-quality meat and knowledge of the origin of meat, the various cuts and ways to enhance them, which are all essential aspects to consider when purchasing meat'.
The speakers at the event also included Diego Valsecchi, sales director of Veronafiere, Luciano Rizzi, Agriexpo and Technology manager of Veronafiere, Giuliano Marchesin, director of Unicarve and Giuseppe Borin, director of Azove.
A growing interest in 'Made in Italy' products is confirmed by the figures recently presented by ISMEA (Institute of Services for the Agricultural and Food market) - which processes ISTAT and Nielsen data - indicating that in 2016 the decline in beef consumption halted, with sales of Italian products doing much better than meat from abroad. Between 2014 and 2016, the consumption of Italian meat dropped from 10.4 to 10.2 kg/per capita, whereas for foreign beef it decreased from 7.40 to 6.90 kg/per capita. Nevertheless, there is a great interest in tracking for all industries: poultry and rabbits, sheep and goats and pigs.
A greater focus on breeders
With its now well-grounded experience (the first edition was in 1969), Eurocarne focuses on pursuing new trends in the meat industry without neglecting the main aims of the supply chain: the need for profitability and for diversifying opportunities and occasions for consumption, food safety and adapting to new lifestyles.
Who the event caters for. Eurocarne targets all players in the short meat chain who closely collaborate together: breeders (a segment that has always shown good attendance at Fieragricola in past years), multifunctional farms, farm holiday centres, artisan workshops, not to mention butcher shops, delicatessens, restaurateurs, as well as medium and large retailers.
The following categories will be invited to exhibit at the new Eurocarne format: manufacturers of slaughter plants and equipment; producers of professional technology and equipment for meat processing; producers of technology for product preservation and packaging; seasonings and additives; product consortiums and organisations; companies providing equipment for workers involved in processing, preparing and packaging, as well as fittings for retail outlets, services for the supply chain, trade associations (producers, butchers and medium and large retail chains), as well as the specialised press.
Focus on consumers
Moreover, Eurocarne places much attention on consumers' new demands, feedback from the mass retail trade, as well as solutions for the fast food and delicatessen sectors. Consumers will also be at the centre of new concepts for the butcher shops of the future. Demo areas for product preparation, show-cooking, competitions and a tasting area will be organised to encourage meat consumption. And thanks to the concurrent Fieragricola event, the new frontiers of artisan workshops, farm holiday centres and the agricultural world will also be included.