PROMOTIONAL CAMPAIGN

The 2009 edition reached the 16,000 visitor notch. To further increase the exhibition's success, we have been staging a string of promotional activities using a wide variety of tools:

• advertising on over 50 trade publications, online media and newspapers
• direct mailings
• promotional stands at primary Italian and international trade events
• planned visits of buyer delegations from international markets
• matching visitors with the most suitable exhibitors for their specific needs

The 2012 has yet one more new feature in store: the Meat District.
It is a multi-functional area offering promotion, training, practical applications and business opportunities, going well beyond the usual role of a trade event.
The "Meat District" project includes:

• The Eurocarne Days, with the purpose of promoting the exhibition on the main international markets
• The Creative Lab, an interactive and educational area inside Eurocarne 2012 giving all industry professionals the chance to exchange ideas, with the objective to come up with unprecedented, feasible, effective solutions
• The International Meeting Point, a place where Italian exhibiting companies have the opportunity to meet selected top international buyers
• The international convention on the occasion of Eurocarne 2012, a chance for an in-depth analysis of the best solutions to manage production and ensure safety