1 April sees the implementation of new labelling for the origin of fresh meat. On 17 December 2013, the European Community adopted Regulation 1169/2011 (concerning food information for consumers) defining rules for indicating the country or place of origin of fresh, chilled and frozen pork, sheep-goat meat and poultry.
“We warmly welcome the regulation because it will allow EU consumers to know the origin of the pork meat”, said Davide Calderone, Director of Assica.
“With this intervention the EU defines a series of clear, uniform and hopefully stable rules for operators in this sector. Assica has always supported this solution to avoid that only domestic sector should bear the costs of compulsory labelling, since voluntary labelling of origin has always been possible”, Calderone went on.
“The slaughtering industry hopes that the introduction of indication of origin for meat will help bring about higher demand for Italian pork in recognition of its high quality content. Traditional Italian pork is reared for PDO hams and has more mature meat than the lighter European pork, which contain less water. This is the hallmark of quality we will be able to communicate” Calderone concluded.
In 2013, according to ISTAT census data, about 11 million pigs were slaughtered in Italy for turnover of about 2.8 billion euros. Lombardy and Emilia Romagna are the Italian regions with the highest number of slaughterings, with about 76% of total, followed at some considerable distance by Piedmont, the Veneto and Umbria. These regions are also home to the largest companies.
Source: Assica Press Office - Industrial Meat and Salumi Association
Assica - Industrial Meat and Salumi Association is the national organisation that, within the context of Confindustria, represents pig slaughtering and pork processing companies. Activities carried out by ASSICA within the framework of its institutional purposes cover various areas, including the definition of economic policies in the sector, information and assistance for about 160 associates in economic/business, health, regulatory, technical, legal and trade union fields. Expertise, a collaborative approach and reliability are assured by specialist personnel and supported by participation in various association organisations on a national and EU scale. In fact, since its foundation in 1946, ASSICA has always distinguished itself for a strong associative spirit, as highlighted by its membership of Confindustria (from its year of foundation), Federalimentare, the Italian Federation of Food Industries (as a founding member) and Clitravi, the European Federation that brings together national associations of meat processors (which it helped set up in 1957).