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Meat sectors, consumption and trends under the microscope at Eurocarne

The road show in Italy gets going on 25 june. Three stop-offs (Legnaro - Padua, Reggio Emilia and Milan) and focus events involving cattle, pigs and market trends.

Meeting operators in the meat sector in various local areas and to encourage further thought about needs and prospects and a way to improve overall profitability and stimulate new business opportunities. Eurocarne takes up the challenge in the run up to the 26th edition scheduled in Verona 10-13 May 2015 by organising a Road Show taking in three cities and specific analysis.

'These focus meetings dealing with specific issues in the value chain are one of the advantages of Veronafiere's direct organisation of Eurocarne,' said the President of Veronafiere, Ettore Riello; as of the next edition in 2015, the event will be able to rely on stronger international impact and made-to-measure solutions for exhibitors, visitors and the various meat production sectors.'


Road Show dates

The debut of 'Eurocarne 2015 Road Show' comes next 25 June at 10 a.m. in Legnaro (Padua) c/o the headquarters of the Istituto Zooprofilattico Sperimentale delle Venezie (Viale dell'Università 10, Legnaro). Following the presentation of the special features of the restyled Eurocarne 2015 (on the agenda for all Road Show dates), the theme that Eurocarne Observatory will analyse in particular on this occasion will be the Common Agricultural Policy 2020 as regards beef and opportunities for reorganising the sector in Italy. This will be followed by the presentation of a case history focusing on innovation and practicality in the packaging sphere, with a special emphasis on vacuum packaging.

The event will conclude with a meat tasting organised by the Verona Butchers Association, chaired by Mario Giuliatti.

The second appointment will be dedicated to the pig industry and is scheduled 2 July in Reggio Emilia (10.00. a.m.), in the provincial headquarters of Confesercenti (Via Giuseppe Galliano 8Dd, Reggio Emilia).

Discussion will target quality and its evolution from the point of view of livestock farmers. The 'magnifying glass' will also take a close look at delicatessen hanging and maturing techniques seen from an industrial standpoint with a view to improving margins. This event will close with a tasting of Mortadella by Salumificio Palmieri.

The third stop-off will be in Milan and is scheduled 9 July (10.00 a.m.), c/o La Scuola de La Cucina Italiana (Piazza Aspromonte 15, Milano). Attention here will focus on new trends in the meat counters of large-scale retail distribution and butchers' shops. This will be followed by show cooking and a tasting by Macelleria Pellegrini, one of the most important in Italy.


Market analysis tools

'Eurocarne 2015 aims to ensure a better service for meat sector operators with highly specialised focus meetings dealing with value chains and consumption,' said the CEO and Director General of Veronafiere, Giovanni Mantovani, 'since we believe it is vital to provide useful analytical tools in order to face the future. For example, while the future of pig production, despite the difficulties encountered, are rather optimistic with global consumption expected to increase, the situation for red meat is quite different and this market will have to find way to tackle a likely decrease in sales in Italy and several other European Union countries. The Eurocarne Road Show stop-offs are an ideal run-up to the event in Verona next May and seek to be instrumental for the entire value chain.'


Source: Press Service Eurocarne-Veronafiere

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